Lexus
Born from a secret project in 1983 to completely reimagine the luxury automotive world, Lexus has spent decades setting new global benchmarks by transforming function into pure emotion, and performance into passion.
At the core of the Lexus philosophy is Omotenashi; the Japanese spirit of hospitality that focuses on seeking, anticipating, and fulfilling a guest's needs to make them feel completely welcome. This dedicated approach to the guest experience makes Lexus the perfect partner for Pair'd.
Every vehicle Lexus creates is guided by Takumi craftsmanship - master artisans who dedicate over 60,000 hours to perfecting their skill, ensuring an intuitive, meticulous attention to detail. Combined with a commitment to brave, visionary design and imaginative, intuitive technology, Lexus continues to push beyond the conventional to create truly amazing experiences.
We are thrilled to partner with Lexus this year to bring their signature blend of premium hospitality, sophisticated design, and continuous innovation to the festival.